Wear your truth

We’re not into power suits or stiff collars. We’re into real clothing—shirts and hats that ride with you, speak for you, and connect you to something bigger.

We believe:

Conversation is power. A compliment on your shirt isn’t just flattery—it’s the start of something honest.
Clothing should carry meaning. Not just logos. Not just trends. But values. Ideals. Truth.
Community starts with common sense. And common sense starts with people willing to wear it, share it, and live it.

We make:

Quality shirts and hats that spark eye contact, dialogue, and understanding.
Statement pieces that say what needs to be said—without shouting.

We’re not just a brand. We’re a movement. A ride toward honesty, unity, and everyday activism.

Will you be one of the leading activists building common sense?

Let your clothing do the talking. Let your values do the walking.

Origin story

Catalog

I was born in 1975. At 13, I shoveled yards to buy my first snowboard. My first job was scrubbing dishes. My chosen career? A United States Marine.

In 1998, I joined AA and started writing down slogans—truths that cut through the noise. In 2004, I wanted to make a movie. The Patriot Act lit a fire in me. In 2005, I interviewed at Yale. They said, “We don’t know how to teach you what you wish to learn.” In 2007, I nearly died. My lungs glazed over. Oxygen stopped. By 2008, my body slowed down. But my mind kept writing.

I’ve listened to thousands of people—across color, creed, religion, and politics. They all say the same thing: We need common sense.

My grandfather taught me three things:

Learn your math.
Learn something new every day.
Listen to the people.

So I did. And now, I put those lessons on shirts and hats.

Hats

I started wearing hats at 8. They weren’t just accessories—they were shields, signals, and statements. People that grew up in the mountains wore hats for warmth. As part of my childhood sports I started wearing hats. I also started collecting hats from places like Whistler. In the skiing/snowboarding community, a hat that said Whistler on it was an instant connection. Whistler is known as a very difficult mountain to navigate. Seeing a Whistler hat on a ten-year-old boy was an instant connection as everyone asked me, "Have you been there?" It is the small moments in life, a brief connection that keeps us trudging through life. We can trudge easier with common connections, common experiences, and common sense. That Whistler hat wasn’t just fabric and thread—it was a conversation starter, a badge of experience, and a quiet nod to shared adventures. We’re wired to seek meaning through others, whether on a snowy slope or in a fleeting moment at a café.

Your shirt isn’t just fabric—it’s a statement. A shared ideal. A spark for honest conversation.

Common Ground, Common Threads: When thousands wear the same message, it’s not just fashion—it’s a movement. People see it, feel it, and want to be part of it.
Instant Connection: A compliment on your shirt becomes a doorway to deeper understanding. “I like your shirt” turns into “I believe in that too.”
Ripple Effect: One shirt seen by ten people. Ten shirts seen by a hundred. Multiply that by thousands—and honesty spreads like wildfire.
Effortless Impact: You don’t have to shout your values. Just wear them. Let your shirt speak volumes while you go about your day.